The seminar's participants will be provided with a 419 page guide that consists of the supporting details for the market, product and financial analysis topics presented in the seminar.

In addition, the guide contains the reasons to develop, the information that should be provided, the market and financial analysis that can be performed and the major questions that should be answered in a business plan:

Business Plan Section Outline
• Introduction
• Why a Business Plan is Desirable and Necessary
 
Elements of a Persuasive Business Plan
• Executive Summary or Introduction
• History of the Activities To Date
• Product or Service to be Provided
• Targeted Market and Segmentation
• Market Research, Analysis and Information Sources
• Competitive Analysis and Forces
• Advertising and Sales Promotion
• Direct Selling and Distribution Channels
• Design and Development Requirements and Planning
• Production Requirements and Scheduling
• Management and the Organization
• Board of Directors and Outside Professional Services
• Master Schedule of Decisions and Milestones
• Financial Assumptions
• Balance Sheet, Income and Cash Flow Statements
• Ratio Analysis
• Risks and Risk Analysis
• Appendices and Their Organization
• Miscellaneous Tips